- Days
- 2
- Participants
- 80 to 300 guests
- Destinations
- Paris & Île-de-France
Objectives
- Reveal a product to press, partners and key clients in a controlled setting
- Create a narrative linking the product to French craft and design
- Offer hands-on moments so that guests experience rather than simply watch
- Protect confidentiality until the announcement
Participant profile
Marketing and communication directors, brand teams, journalists, distributors and invited clients; suited to fashion, beauty, technology, automotive and luxury goods.
Day by day
- 1
Day 1
Day 1 — Private preview and press day
- Morning: technical set-up and rehearsal in the launch venue, a hôtel particulier or a gallery, under embargo
- 11:00: arrival of the press and partners, welcome coffee and staged reveal
- 12:30: lunch with the founders and the product team
- Afternoon: guided hands-on sessions and interviews in separate rooms
- Optional visit to a couture workshop or a bespoke tailor, to link the product with French craft (approximately 1 hour)
- 2
Day 2
Day 2 — Client evening and celebration
- Morning: working session with distributors, sales training and Q&A
- Lunch near the hotel; free afternoon for guests
- 18:30: aperitif on a Paris rooftop with views over the roofs of the city
- 20:00: seated dinner in a private dining room or a masked ball in a mansion, depending on the brand's tone
- Closing performance and farewell, with transfers back to the hotels
Budget
From €1,900 per person, excl. VAT, excluding flights
Indicative rate for around 100 guests, one night in a five-star hotel, a launch day and a client dinner. Scenography, content production and exclusive venue hire are quoted separately, as they depend on the brief.
Frequently asked questions
Which venues suit a confidential product reveal in Paris?
Hôtels particuliers, galleries, private dining rooms and rooftops can be hired exclusively. We plan access, staff and technical teams under a non-disclosure framework agreed with the client.
How long does a launch like this take to prepare?
Three to five months are advisable for a mid-sized event, longer if a bespoke set is built. Exclusive venues are often booked well ahead.
Can the programme include journalists from several countries?
Yes. We organise airport welcome, interpretation, press kits in several languages and separate interview rooms, so each journalist can work efficiently.
